Random thoughts about design, empathy, and probably food.

5 questions on Customer Experience and Strategic UX

I participated in a panel for IEEE's Boston Entrepreneur Network (ENET) on how UX impacts customer experience. Also on the panel were Josh Porter of Hubspot, and Eric Hansen of SiteSpect. We talked about a bunch of things surrounding UX for tech entrepreneurs, from what metrics to look at to what type of qualitative research to include in your project, to a discussion of the challenges integrating strategic UX into Agile/Lean teams (something I'm starting to become quite familiar with). Below are my answers to a couple of the questions I was given beforehand by the session moderator.

Book Review: Influence

Some books you read because you are obligated to—they are required reading in a class, or they are considered the “gold standard” of knowledge in a particular subject. Others you read because they’re interesting, or they bring new light to a subject that the reader has found mystifying in the past. For those whose jobs ever require getting another person to say “yes,” Influence, by Dr. Robert Cialdini, fulfills both roles exceptionally well.