User Research

Empathy in the Enterprise: Conferences as a Research Venue

July 1, 2016
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UXPA Magazine
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Article
Full Article:
http://uxpamagazine.org/building-empathy-in-the-enterprise/

Still one of my favorite research methods, conferences can be an especially fruitful source of user feedback and discovery work, if you plan carefully and leave some room for improvisation in your research plan.