Hi, I'm Dani Nordin. I help product teams unpack big, gnarly problems 🧶 with design strategy that helps them explore new markets 🧳 and bring together disconnected silos.

Right now, I'm the Product Design Architect for athenaClinicals at athenahealth, working on a range of strategic initiatives including specialty support, EHR Configurability, and Clinical Content. I also chair the Clinician Experience Workgroup for the HIMSS EHRA.

I also write and say things in front of people, online and in person.

✒️ Journal

Design for Healthcare

July 10, 2022

MIT Designing for Health conference

The MIT Designing for Health Conference took place at MIT Sloan on December 6, 2018. Here are some of my key takeaways.

Interaction Design

July 10, 2022

Web Type with Jason Pamental

Rifling through my research files, I came across this interview with Jason Pamental on working with web type in Drupal.

🎭 Speaking

Object Oriented UX

Tackling the Beast of EHR Complexity with OOUX

OOUX Happy Hour

February 9, 2023

🧠 Work

Spring-Summer 2021

Exposing the link between EHR configuration and Clinician Experience

I led an internal discovery initiative to clarify the link between EHR configuration, feature adoption, and provider satisfaction - which resulted in changes to how we measure release awareness, improvements to release documentation, and a new initiative to define what "optimal configuration" might look like.

Summer-early Fall 2021

Defining an offering for Surgical Centers

I joined forces with Lorie Lin, a seasoned PM in Clinicals, to discover and define a purpose-built ASC solution. Over the course of a summer, we created a clear human-centered vision for the product, crafted a now/next/later roadmap, and worked with leadership to align teams and resources around the vision.

June - December 2019

UX vision and product strategy for Proceduralists

Working with Product and Engineering partners, I oversaw an initiative to lay out a design strategy and feature roadmap for improving the experience of high-volume specialty clients. The resulting experience vision helped inform a 3-5 year business plan and roadmap for Orthopedics clients.