UX strategy and leadership for digital products

With the continuing prevalence of digital omnichannel experiences and other buzzwords, your product team needs several things to get it right:

  • A deep understanding of your customers' needs, and how meeting those needs can help you achieve your business goals;
  • A process that lets the team create thoughtful, effective design at speed and scale;
  • The ability to work alongside engineers, stakeholders, and the C-level, providing insight and context to guide design discussions.

My name is Dani. I can help you with that.

Selected work

On the blog

Maintaining team alignment with experience briefs

When it comes down to it, being a good designer requires much more than pushing pixels or learning the next interesting prototyping tool. You have to help your teams prioritize, reframe their problems, and stay aligned through the messy, thrilling process of creating something new. This makes the creative brief a small but incredibly powerful tool in your design arsenal.