Hi, I'm Dani Nordin. I help product teams unpack big, gnarly problems 🧶 with design strategy that helps them explore new markets 🧳 and bring together disconnected silos.

Right now, I'm the Product Design Architect for athenaClinicals at athenahealth, working on a range of strategic initiatives including specialty support, EHR Configurability, and Clinical Content. I also chair the Clinician Experience Workgroup for the HIMSS EHRA.

I also write and say things in front of people, online and in person.

🧠 Work

Winter 2025

Unpacking the impact of duplicate documents on clinician and staff burnout

In late 2025, I led a rapid discovery effort to understand the ways in which duplicate documents were piling up across our incoming pipeline (fax, DIRECT, interfaces). This work involved facilitating cross-team workshops, a client site visit, and comprehensive research into the various “dupe cases” that existed across the network. This work helped to align stakeholders across multiple R&D groups around a shared definition of “duplicate” and directly informed multi-year roadmaps for reducing staff burden and clinician safety risk related to duplicate documents heading into 2026.

Summer-fall 2025

Investigating how AI can improve documents in the EHR

I led a multi-phase research initiative focused on reducing the burden associated with incoming documents within Clinicals, including identifying opportunities for AI to augment or automate the experience. To do this, I started by analyzing real document examples; then we conducted interviews, site visits, surveys, and usability tests to define and prioritize opportunities, producing a durable set of insights and artifacts that continue to guide teams and have already informed follow-on work.

Summer-Fall 2024

Creating a seamless Ambient Documentation experience between mobile and desktop environments

Ambient AI tools are being developed to streamline healthcare documentation by summarizing patient/provider conversations. User research and iterative testing have led to a seamless mobile-to-desktop workflow, enhancing trust and efficiency for providers. The new features were successfully launched at Thrive in October 2024, with further integrations planned for 2025.

Spring-Summer 2021

Exposing the link between EHR configuration and Clinician Experience

I led an internal discovery initiative to clarify the link between EHR configuration, feature adoption, and provider satisfaction - which resulted in changes to how we measure release awareness, improvements to release documentation, and a new initiative to define what "optimal configuration" might look like.

Summer-early Fall 2021

Defining an offering for Surgical Centers

I joined forces with Lorie Lin, a seasoned PM in Clinicals, to discover and define a purpose-built ASC solution. Over the course of a summer, we created a clear human-centered vision for the product, crafted a now/next/later roadmap, and worked with leadership to align teams and resources around the vision.

June - December 2019

UX vision and product strategy for Proceduralists

Working with Product and Engineering partners, I oversaw an initiative to lay out a design strategy and feature roadmap for improving the experience of high-volume specialty clients. The resulting experience vision helped inform a 3-5 year business plan and roadmap for Orthopedics clients.