UX strategy and leadership for digital products

With the continuing prevalence of digital omnichannel experiences and other buzzwords, your product team needs several things to get it right:

  • A deep understanding of your customers' needs, and how meeting those needs can help you achieve your business goals;
  • A process that lets the team create thoughtful, effective design at speed and scale;
  • The ability to work alongside engineers, stakeholders, and the C-level, providing insight and context to guide design discussions.

My name is Dani. I can help you with that.

Selected work

On the blog

The persona character sheet

As with any good role-playing game, the character sheet helps to frame the main characteristics, motivations and intentions of your personas, in a way that's meaningful to the rest of the team. As my husband (a longtime D&D player) says, the character sheet "gives you all the information you need to know to act that character out… and tells the game master how they should treat your character."