Solving problems with data, empathy, and a wicked sense of humor.

I'm an experienced UX strategist, designer and researcher, who's been working in the design industry for over 20 years, most of it on digital products. I'm currently a Principal Designer at athenahealth, where I lead the Claims Readiness zone for athena's flagship Collector product. I'm also the current Managing Editor of UXPA Magazine, where I help UX professionals share their knowledge with the professional community.

Before joining athenahealth, I was Director of Digital Experience at Pegasystems, where I built and led a small but mighty team of UX professionals creating world-class experiences for the company's global web properties. I also worked with Harvard Business Review to bring UX research and responsive Axure prototyping into their Agile development process, and I spent over 10 years running the zen kitchen, a small design consultancy specializing in branding and Drupal web design for small businesses.

I've written a bunch of books and training courses for O'Reilly, including video courses on UX, and the Drupal for Designers book series. I also contributed several foundational chapters to The Definitive Guide to Drupal 7 (Apress, 2011). I speak regularly on UX Design, leadership, and organizational change, should you want to talk to me about speaking at your next event.

I'm based in Watertown, MA, where I live with my husband, our 2 beautiful daughters, and a one-eyed cat named Persephone.

Things people say about me

Five minutes into interviewing you, I had complete faith. I'm pretty sure my review was "I became a better designer just from interviewing her." 

You are so talented and hard-working—I've never seen someone take to a zone lead role so adeptly and quickly. Plus, you're hilarious and fierce. Really the whole package.

~ Goodbye note from one of my scrum designers
I’ve been continually impressed with Dani since she joined... she tirelessly looks for opportunities for me to present and take more ownership of the problem space. As a result, she’s enabled our small UX team to have a mighty voice.

Dani is fearless. She doesn’t shy away from tough questions and conversations. I’m lucky to have her as a mentor and colleague!

~ Workday (HR) feedback from one of my scrum designers
I've had the good fortune of having two of my designers work for her on a project over several months. I knew they would learn a lot and make good contributions to the project under her direction, and I was proven correct many times over. I know that as much as they have been brought in to move the project forward, I'll also be getting back colleagues who will be much better designers for the experience.

~ LinkedIn recommendation from a colleague