Writing & Speaking

If there's one thing I love more than learning, it's sharing what I've learned.

Periodically, I'm given the opportunity to run my mouth in front of people. Whether it's a conference presentation, podcast, article or white paper, people have found value in the wisdom I have to share. If you'd like me to do an article or presentation for your team, drop me a line sometime.

August 4, 2020

Conference Talk

Storytelling as a UX Superpower

Stories are a fundamentally human way to connect, and are critical for moving meaningful work forward. Understanding the type and structure of the story you're telling is a secret to success.

Leadership by Design: Home Edition

Download Deck on Slideshare

August 30, 2019

Conference Talk

Mapping Medication Workflows to build cross-product alignment

In this case study, Dani Nordin and Janna Dupree, of athenahealth and Nuance, discuss how they used cross-product research and experience mapping to bring alignment to teams across two flagship product lines.

UXPA Boston Meetup, UX Strat 2019

Download Deck on Slideshare

July 18, 2019

Podcast/Webinar

UX Strat Podcast: On Experience Mapping

I spoke with the head of the UX Strat Conference about using experience maps to build team alignment across disconnected touchpoints, as a prelude to my talk at the annual conference in 2019.

UX Strat

Listen on Apple Podcasts

July 17, 2019

Conference Talk

Mapping complex workflows to gain cross-product alignment

UXPA Boston Monthly Meeting, Boston MA

Link to Slides

October 29, 2018

Article

Increase your design influence by understanding your organization's decision-making style

In this post for athenahealth Design's Medium publication, I share a model called the Competing Values Framework (Cameron & Quinn, 2011) to help designers diagnose and navigate the different cultures we have to work within, and increase their influence within those cultures.

athenahealth Design

Full Article

Resources for publishers and Organizers

If you want me to write an article or white paper, or to speak at your event, drop me a line via the form below. If you need my headshot or bio for an upcoming publication/event, you can grab whatever you need below.

choose your own bio

A trick borrowed from Catt Small — five versions of my bio, from a tweet-length intro to the full story. Pick your depth, then copy it.

Shortest Longest

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Dani Nordin has spent over a decade doing innovation research and design strategy for places like athenahealth, Intuit, and the Drupal open-source project. She lives in Watertown, MA with her husband, two kids, and a menagerie.

52 words

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73 words

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Dani Nordin does high-intensity design research and experience strategy for companies trying to succeed in complex problem spaces. She’s spent over a decade doing innovation research and design strategy for places like athenahealth, Intuit, and the Drupal open-source community. She’s built teams, coached and taught other designers, and helped determine product strategy for multi-year initiatives that span multiple business units. She lives in Watertown, MA with her husband, two kids, and a menagerie.

116 words

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Before athenahealth, she led Digital UX for Pegasystems, overseeing the design of the company’s strategic web properties and the creation of the Bolt design system. She also established a robust, lean research and design practice for Harvard Business Review’s web team. As part of her work with the Drupal community, she contributed research and design that informed the experience of drupal.org and community-wide initiatives.

She lives in Watertown, MA with her husband, two kids, and a menagerie.

156 words

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She is the author of several titles for O’Reilly, Skillsoft, and Apress focused on design and UX.Before athenahealth, she led Digital UX for Pegasystems, overseeing the design of the company’s strategic web properties and the creation of the Bolt design system. She also established a robust, lean research and design practice for Harvard Business Review’s web team. As part of her work with the Drupal community, she contributed research and design that informed the experience of drupal.org and community-wide initiatives.

In her spare time, Dani knits, gardens, reads everything she can get her hands on, and is dipping her toe into writing fiction. She lives in Watertown, MA with her husband, two kids, and a menagerie.

If there's one thing I love more than learning, it's sharing what I've learned.

Storytelling as a UX Superpower

Mapping Medication Workflows to build cross-product alignment

UX Strat Podcast: On Experience Mapping

Mapping complex workflows to gain cross-product alignment

Increase your design influence by understanding your organization's decision-making style

Resources for publishers and Organizers

choose your own bio

Get in touch